Reports

Outbound carried the week. The Pro Renewal · Q2 expiring campaign drove 64 of the 85 attributed renewals at a 16× return, comfortably the best ROI of any workflow we've ever run. Win-back · Dormant >30d also crossed conversion-rate target for the first time (27% on answered) thanks to the concession-on-Slack-approval pattern; 14 of the 26 concessions you approved resulted in a paid event within the 7-day attribution window.

Inbound stayed boringly healthy — 80% self-service on 250 calls, only 5 voicemail handoffs, and zero escalations that took longer than 4 hours to close. The biggest inbound topic remains "my strategy didn't fire" (28% of calls), which is almost entirely Zerodha-margin and re-auth. The Zerodha auth-fail outreach outbound is still paused — there's a meaningful case to resume it, you saw fewer support tickets for the days it ran.

One thing worth your attention: risk-flag rate ticked up to 0.7% from 0.3% prior week, all clustered on Friday afternoon. Two of the four were the same caller (Rohit M, TT-7188) — looks like a real grievance, not bot misbehaviour. I escalated both to you on Slack in real time; you actioned the first within 9 minutes, the second is still in the queue.

Looking ahead — NPS · May 2026 closes Tuesday and will give you a scored conversion-to-promoter funnel. Reverse Iron Condor — feature pitch is the obvious next workflow to launch once the DLT template is approved.